In this episode we meet Cheryl Burgess.
Cheryl and her husband Adrian now run a multi business operation. This is a business started in 2012 when they wanted to buy a Pilates reformer for personal use at home.
Finding a supplier overseas was easy EXCEPT! instead of buying 1 reformer - the minimum order was for 10 reformers !!
And that’s how it started. They pre sold the other 9 Pilates reformers before they even arrived in Sydney.
The first growth step was to include commercial use Pilates equipment – something they wish they had moved into earlier than they did!
Haven’t we heard this in previous episodes “We wish we’d jumped in sooner/ earlier… trusted that we were on the right track”
They now run a multi business operation, with a large team of people – including family members and locals - and are deeply steeped in the industry and they truly understand what their customers need – from lived experience
This episode is not really about Pilates - although super helpful if you are interested in Pilates or other fitness or allied health
This episode showcases what happens in business “you stay in your lane” as Cheryl says
The integrated businesses work together to support their chosen industry
You can find Cheryl at:
Website: click here
On instagram: click here
Cheryl invite you to email er directly at cheryl@prateam.com.au
You can find me, Ingrid Thompson:
website: www.healthynumbers.com.au
LinkedIn: linkedin.com/in/ingridthompson
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Read my book! It is a Business 101 and can answer pretty much all your business questions.
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It’s so exciting to be sharing it with you.
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Happy reading!
AND
I regularly run webinars on a range of money related topics:
If you’d like the replay of any of these recent webinars, please email me ingrid@healthynumbers.com.au and put "Replay" in the subject and let me know which one you'd like to watch. I’ll send you the link to the replay
Truly, I'm always keen to hear from you. Please send me an email ingrid@healthynumbers.com.au
I personally answer all my own emails 😊