Lisa Hellwege knew there was demand for this service and she used all her savings to get started. In this interview she tells of planning and calculating the numbers and starting slowly.
2 years later and she is opening multiple clinics.
2 important aspects: a very clear niche and dedicated foucus from the Founder.
If you are curious what the procedure is, it's removing ear wax.
The micro-suction technique involves inserting a little vacuum cleaner into the ear that sucks the wax out.
<p "It's a dry technique, which is different to the technique people are used to when they go to their GP to have their ears syringed with water, and it has a lower complication rate. It's the preferred method of ENT surgeons, which is where I learnt it.”
Lisa talks about how important this service is for overall health and well being.
It's a business story and a health check at the same time.
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