E157 "Undisruptable" by Ian Whitworth

This is a completely different style of podcast episode.

Today I'm in conversation with Ian Whitworth as we discuss his book "Undistruptable. Timeless business truths for thriving in a world of non-stop change"

Ian describes himself as "Failed vet student, amusement ride operator, audiovisual technician"

He started his own advertising agency so he could give himself the creative director job he yearned for.  That business won some awards which helped him start audiovisual business Scene Change - partly to test marketing ideas that his corporate clients felt were too weird. It worked, becoming a successful national firm in the event industry.

Ian believes: "So many talented people want to give it a shot, yet they’re held back by the big business myths. But success is simpler than your crusty CEO wants you to think."

Ian built his businesses on simple rules, Year 6 maths, basic decency and no jargon.

The book is terrific and is certainly written in Ian's very Australian writing style.

Regular listeners know I ask similar questions of my guests. IN this episode Ian's questions are specifically about his book and the recurring themes he covers:

• the importance of building and nurturing relationships - with everyone
• selling is a skill and vocation that is vital to success
• good customer service is the foundation of good business
• money and measuring results is where true success comes from
• decency and common sense prevail

Ian's book is published by Penguin and can be found wherever you buy your books. In fact he suggests you go find your local independent bookshop for your copy.

"The independents need our support"

You can find more about Ian Whitworth click here: https://www.penguin.com.au/authors/ian-whitworth

 

You can find me, Ingrid Thompson:

website: www.healthynumbers.com.au

LinkedIn: linkedin.com/in/ingridthompson

Take Your Business Financial Health Check click here

 

Here are the ways you can access all my best material:

I've been running webinars on the following topics:

• Cash Flow
• Understanding where your money goes - getting those expenses sorted out
• Understanding the Profit First book
• Pricing - getting it right for your studio

If you’d like the replay of any of these recent webinars, please email me [e-mail] and put "Replay" in the subject and let me know which one you'd like to watch. I’ll send you the link to the replay

AND

Read my book! This book  Business 101 and can answer pretty much all your business questions. It is your step by step guide to build your viable and robust business - smarter and faster.

“So You Want to Start a Business”

You can order your copy right here: http://bit.ly/ThatBook

Or wherever you buy your books on line.  If you prefer Head over to Amazon

It’s so exciting to be sharing it with you.

Happy reading!

My guess is that you are a business owner and what you really want - is to build and grow a successful business - whatever that means to you.

We know that business owners want to feel more confident when it comes to the money side of business.

Take Your Business Financial Health Check click here

Having a successful business might mean making business decisions with reliable information - facts & data as well as your "gut feel."

…  ultimately you want to do what you do best AND have a successful business AND make a difference.

I’m here to help you.